Privacy Policy

Last updated: November 20, 2025

We at Ascend Travel Inc. DBA Axel (hereafter the "Company") are committed to protecting your privacy. This Privacy Policy applies to the information and data collected by the Company when you interact with us on our website or through other channels (for example, by communicating with us), and when you use our products and services (collectively, the "Services"). This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. If you do not agree with this Privacy Policy, you should not use our website or Services.

In most cases, the Company acts as an independent data controller for the Personal Data it collects about you when you use our website and Services. In limited situations, such as when we provide services to business partners, we may act as a service provider or processor on their behalf. In those cases, our use of Personal Data is governed by our agreements with those partners, and they are responsible for providing any required notices and obtaining any necessary consents.

We update this Privacy Policy from time to time, and we encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page. For the purposes of this Privacy Policy, "Personal Data" shall mean any information relating to an identified or identifiable individual where such information is protected similarly as personal data or personally identifiable information under applicable data protection laws.

If you have any questions about this Privacy Policy or our treatment of your Personal Data, please email us at help@helloaxel.com or write to us by mail at Axel, 1037 NE 65th St, #82093, Seattle, WA 98115.

1. What Information We Collect About You

a. Information You Provide to The Company

When you interact with us via our websites or use the Service, we may collect Personal Data and other information from you, as further described below.

  • When You Visit Our Websites. We collect Personal Data from you when you submit web forms or interact with our websites, for example, requesting more information or customer support. We may ask for your email address, first and last name, and other similar business information.
  • Use of Our Services. We collect Personal Data when you use The Company's Services.
  • Payment Information. We may collect payment and billing information for the use of our Services. If you give us payment information, we use it solely as authorized by you in accordance with this Privacy Policy. You may also provide payment information, such as a credit card number or bank account numbers, when using Services. We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.

b. Information We Collect and Process When You Use the Service

  • Log Files. When you visit our website or when you use our Services, we automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times, and referring website addresses.
  • Usage Data. We collect usage data when you interact with our Services. We engage third-party providers to collect usage data, and we only share data with these providers in an unidentified manner. Usage data includes metrics and information regarding your use and interaction with the service and products.
  • Travel Reservation Data. If you enable email linking to your email account, you authorize us to access emails identified by the Company as "travel reservations". We only access your emails with your authorization, and once the email is at rest in your Inbox. You may also opt to upload your travel reservation information without providing us with access to your email account.

c. Information We Process on Behalf of Business Partners

  • In some cases, we provide services to business partners, for example, travel partners or other companies that integrate our Services. When we provide services in this way, we may receive Personal Data about individual travelers or end users from those partners. This information can include first and last name, email address, phone number, and travel booking details.
  • When we process Personal Data on behalf of a business partner, we do so only in accordance with that partner's instructions and our contractual obligations. We do not use this Personal Data for our own independent purposes, except as necessary to provide and improve the Services or as required by law. Our business partners are responsible for complying with any regulations or laws that require providing notice, disclosure, and obtaining consent before they share Personal Data with us.

2. How We Use Your Information

a. To Provide the Product and Services

  • To Market and Promote the Service. We use the information you provide to The Company to market and promote the products and services. For example, we use the information, like your email, to send information that we think may be of interest to you, and in accordance with your communication preferences. We may also reach out to you to ask about other Company products or services you may be interested in.
  • To Communicate with You About the Services. We use the data you provide to the Company when signing up for the Service to contact you via email notification about billing, account management, and other matters regarding the Service. We also use your information to provide customer support, such as resolving technical issues you encounter and analyzing product outages or bugs.
  • To Provide and Improve the Service. We use your information to provide the product and services to you. For example, we may use the email address you provide for access to the product, and we use your payment information to process payments for use of the Service. We collect data about how our products and services are used by monitoring and tracking our product's users. We use this data to develop and improve our products and services. For example, we use usage data to assess trends and usage across the product to help us determine what new features or integrations our users may be interested in. We may share usage data externally but will only do so in an anonymized and/or aggregated manner to build and improve product features.
  • To Secure and Protect our Product and The Company Users. We use your Company account information to investigate and help prevent security incidents. We may also use this information to meet legal requirements.
  • Log Files. Log files are used by the Company to provide general statistics regarding the use of the websites. For these purposes, we do link this automatically-collected data to other personal data such as name, email address, address, and phone number. We also use log files to troubleshoot and investigate security incidents.

b. Legal Basis for Processing Personal Data (EEA and UK visitors only)

If you are a website visitor located in the European Economic Area ("EEA") or the United Kingdom ("UK"), our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will collect Personal Data from you only where we have your consent to do so or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.

3. How We Share Information We Collect

a. Third Parties and Services Providers

We employ other third parties and service providers to provide services on our behalf to our website visitors, our customers, and users of the product and services. We may need to share your information with service providers to provide information about products or services to you. Examples may include analyzing data or performing statistical analysis on your use of the Service or interactions on our websites, processing credit card payments, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and data protection policies and standards.

b. Business Transfers

We reserve the right to transfer your Personal Data in the event of a business reorganization, merger, or acquisition.

c. Compelled Disclosure

We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process. If you use the Service, all Personal Data that you collect via the Services is considered confidential information.

4. How We Transfer Data We Collect Internationally

a. International Transfers to Third Parties

Some of the third parties described in this Privacy Policy, which provide services to us under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share Personal Data of individuals in the EEA, Switzerland, or the UK with third parties, we make use of a variety of legal mechanisms to safeguard the transfer, including the European Commission-approved standard contractual clauses, as well as additional safeguards where appropriate. For transfers to or from the United Kingdom, we make use of the standard contractual clauses as adapted for the UK. For transfers to or from Canada, we make use of the standard contractual clauses. With respect to personal data received from or transferred to Canada, the Company is subject to the regulatory enforcement powers of the Office of the Privacy Commissioner of Canada. Please contact us if you need more information about the legal mechanisms we rely on to transfer personal data outside the EEA, Switzerland, Canada, and the UK.

5. How We Store and Secure Your Information

a. Data Storage and Security

We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure. We secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. All Personal Data is protected using appropriate physical, technical, and organizational measures.

b. Retention of Personal Data

We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements).

If you have elected to receive marketing communications from us, we retain information about your marketing preferences where we have an ongoing legitimate business need to do so. We also retain information derived from cookies and other tracking technologies for as long as we have an ongoing legitimate business need.

6. Cookies and Similar Technologies

a. Cookies

  • When you visit our website or request more information about the Company, we collect information automatically using tracking technologies, like cookies and tracking pixels.
  • The Company uses cookies or similar technologies (such as web beacons and JavaScript) to analyze trends, administer the website, monitor how visitors navigate around the websites, and to gather demographic information about our user base as a whole.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

We also encourage you to review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245.

7. How to Access & Control Your Personal Data

a. Reviewing, Correcting, and Removing Your Personal Data

You have the following data protection rights:

  • You can request access, correction, updates, or deletion of your Personal Data.
  • You can object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data.
  • If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your Personal Data.

To exercise any of these rights, please contact us. We will respond to your request to change, correct, or delete your data within a reasonable timeframe and notify you of the action we have taken. If you are a customer, prospect, or otherwise interact with a Company customer that uses our Service and would like to access, correct, amend or delete your data controlled by the customer, please contact the relevant customer directly. The Company acts as a processor for our customers and will work with our customers to fulfill these requests when applicable.

b. To Unsubscribe from Our Communications

You may unsubscribe from our marketing communications by contacting us. Customers cannot opt out of receiving transactional emails related to their account with us or the Service.

c. To Unsubscribe from Our Customers' Communications

Our customers are solely responsible for their own marketing emails and other communications; we cannot unsubscribe you from their communications.

8. US State Law Privacy Rights

a. Applicability

Depending on where you reside, you may have certain rights and choices regarding our processing of your Personal Information. This Notice applies to residents of states with comprehensive data privacy laws, such as California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, New Hampshire, Oregon, Rhode Island, Utah, Tennessee, Texas, and Virginia, regardless of the applicability of particular state laws to the Company and notwithstanding the fact that certain state laws may, in fact, not be applicable. We reserve the right to discontinue this policy at any time at our sole discretion, and to limit the rights described in this section to only residents of states with applicable data privacy laws.

The Company does not sell Personal Information. We may share Personal Information with third parties if those third parties are authorized service providers or business partners who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information. If we begin to sell Personal Information, we will provide you with the right to opt out.

If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access.

b. How We Collect, Use, and Share your Personal Information

We have collected the following statutory categories of Personal Information in the past twelve (12) months:

  • Identifiers, such as name, e-mail address, mailing address, and phone number. We collect this information directly from you or from third-party sources.
  • Commercial information, such as product user records. We collect this information directly from you.
  • Internet or network information, we do not collect this information.
  • Geolocation data, such as IP address. We collect this information from your device.
  • Financial information, such as payment information or financial account numbers in the process of providing you with a Service. We collect this information from you.
  • Inferences about you.
  • Other Personal Information, in instances when you interact with us online, by phone, or by mail in the context of receiving help through our help desks or other support channels; participation in customer surveys or contests; or in providing the Service.

The business and commercial purposes for which we collect this information are described in Section 2 of this Privacy Policy. The categories of third parties to whom we "disclose" this information for a business purpose are described in Section 3 of this Privacy Policy.

c. Sharing of Personal Information with Third Parties

In the past twelve (12) months, we have shared the following statutory categories of Personal Information with (1) the following third parties and (2) for the following purposes:

Category of Personal InformationCategory of Third PartyPurpose
Identifiers, such as name, e-mail address, mailing address, and phone number. We collect this information directly from you or from third-party sourcesDatabase service providerData storage
Commercial information, such as product user records. We collect this information directly from youDatabase service providerData storage
Internet or network information, such as browsing and search history. We collect this information directly from your deviceN/AWe do not collect this information
Geolocation data, such as IP address. We collect this information from your deviceWeb analytics providerService performance and improvement analysis
Financial information, such as payment information or financial account numbers in the process of providing you with a Service. We collect this information from youN/APayment information is handled by our payment gateway provider and not stored or collected by the Company
Inferences about youN/AN/A

d. Your US State Law Rights

You have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law.

  • The right of access means that you have the right to request that we disclose what Personal Information we have collected, used and disclosed about you in the past 12 months, including (1) the categories of Personal Information we collected about you, (2), the categories of sources from which the Personal Information is collected, (3) the business or commercial purpose for collecting or sharing personal information, (4) the categories of third parties to which we disclose Personal Information, and (5) the specific pieces of Personal Information we have collected.
  • The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions.
  • The right to correction means you have the right to request that we correct Personal Information.
  • The right to restrict use and disclosure of your Personal Information for targeted and cross-context behavioral advertising.
  • The right to opt out of profiling in furtherance of a decision that produces a legal or similarly significant effect on you.
  • The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights.

The Company does not sell Personal Information to third parties (pursuant to California Civil Code Β§Β§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018).

e. How to Exercise Your US State Law Rights

  • You can exercise your rights yourself, or you can alternatively designate an authorized agent to exercise these rights on your behalf. Please note that to protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent's identity to protect your Personal Information.
  • Please use the contact details below if you would like to: Access this policy in an alternative format; Exercise your rights; Learn more about your rights or our privacy practices; or Designate an authorized agent to make a request on your behalf. If we deny a request to exercise your rights, you have the right to appeal within 30 days. You may submit an appeal through the contact details below.

https://form.typeform.com/to/vmLEnYcb

9. Data Protection Officer

If you have any questions about this Privacy Policy or our privacy practices, or if you have a disability and need to access this notice in a different format, please contact us here or by mail at: help@helloaxel.com

10. Information About Children

The website is not intended for or targeted at children under 16, and we do not knowingly or intentionally collect Personal Data about children under 16. If you believe that we have collected Personal Data about a child under 16, please contact us at help@helloaxel.com so that we may delete the information.

11. Our Policy on "Do Not Track" Signals

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

12. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective, and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Questions About This Privacy Policy

If you have any questions about this Privacy Policy, please contact us:

By email: help@helloaxel.com